My role. Senior PPC Manager
Challenges: Identified key issues: poorly structured PPC campaigns, lack of defensive and offensive strategies, and unoptimized listings.
Solutions:
-KW & Listing Optimization: Conducted in-depth analysis and revamped listings with premium A+ content and SEO strategies.
-PPC Restructuring: Implemented the 80-20 rule, creating focused campaigns for top-performing KWs, and other campaigns. Established a system for ongoing PPC optimization.
-Explore and grab more market share with Auto, Category, Broad, and Catch-All campaigns for sponsored products and sponsored brands.
-Defensive Strategy: Created defensive campaigns targeting own ASINs and Brand names with SP and SB videos.
-Created variations of specific campaigns for their relevant keywords and mainly focus on best-selling variations for ranking campaigns.
-Ongoing Support: Monitored organic ranking and assessed market share growth using keyword tracking tools while keeping an eye on competitors’ strategies.
Results:
𝐅𝐢𝐧𝐚𝐥𝐥𝐲 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐝:
- Boosted revenue by 50%
- Reduced TACOS from 22% to 12% (11% decrease).
- Optimized PPC performance and ROI.
- Enhanced listing for SEO and conversions.
- Cut ACOS to 21% from the Previous 35% (14% decrease)
